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We've extended our offer for a free copy of Debbie Weil's The Corporate Blogging Book to anyone who posts an article on this blog.  In addition to writing a book and hosting her own blog, Weil is a consultant to CEO bloggers.

There have been a number of senior executives that have taken up blogging.  Sun Microsystems CEO Jonathan Schwartz is perhaps the best example from the numerous high profile tech companies that are blogging, while GM Vice Chairman Bob Lutz proves that tradition-bound industrial companies can blog and do it very well.

For an interesting take on CEO blogging and some ethical issues you should be aware of, see the discussion she hosted on the International Association of Online Communicators (IAOC) blog. 

Now to the Contest: the First 5 Authors are Instant Winners

You and your CEO can get your own free copies of The Corporate Blogging Book just by posting an article on this blog.  Sign up for a free author’s account (or use the account you already have but never used), write a blog article (not a  news release, not a corporate white paper or brochure, just a simple, short article that lets your own unique point of view show through).

Send an email to don@waterandwastewater.com with the subject line "sign me up for a free blog account."

Just a Few Rules

This offer is open to anyone associated with or knowledgeable about this industry.  That includes readers, advertisers, or anyone else who wants to write a short blog article that is appropriate and on-topic for this audience.  If you aren't sure what "appropriate and on-topic" means, email of draft or outline of your article to me before you try to post it.

Things that aren't appropriate include news releases, stuff lifted straight out of a sales brochure, or other corporate literature, or rants about other people or organizations.  A good test for your article: is this something you would want a potential employer reading five years from now?  The contest ends midnight (Eastern Daylight Time), October 30, 2006.

Don Dunnington
Moderator