Live Action : Trade Show videos break new ground in industrial equipment news
April 05, 2008
Water and Wastewater Dot Com publisher Joe Taylor recently broke new ground for the industrial equipment industry with his “Live Video Interviews” from PTX South in Charlotte, NC.
Over two days, Taylor and his daughter Diana produced and posted 27 video interviews on the sister website Powder and Bulk Dot Com. This online video first almost took place last year right here on the popular video sharing site at Water and Wastewater Dot Com, but a nervous show manager stopped the camera at the last minute.
Joe Taylor reports he is working on getting clearances from the major water and wastewater shows. In the near future you’ll likely be seeing live show videos from events such as the WEFTEC show or the AWWA annual meeting, ACE08. In the meantime I thought you’d like this preview of what you can expect by taking a look at some of the best videos from PTX South. This is a dry materials handling industry show where you’ll find some of the same equipment makers that you're familiar with.
I think you'll find the handheld camerawork by Diana Taylor has an authentic indie film feel that is perfectly in tune with the growing online video medium. I found the best in-booth interviews involved a demonstration of some new piece of equipment. Even for those who attended the show, it’s worth the time to take a look at these unrehearsed live demos, with their up-close views and the opportunity to replay the action as many times as you want.
Following are a few brief samples of some of the videos Joe Taylor said he found of interest:
In an interview at the 3Sigma booth, Scott Dahlgren demonstrates 3Sigma’s GeoMate™ Dry Material Feeder. Dahlgren describes how the feeder has been optimized for batching applications with its “Pulseless” feed and “Instant Off” capabilities.
On a visit to the Young Industries booth, Joe Taylor interviews James Mothersbaugh , who demonstrates a cohesive powder feeder that uses air pressure. Young Industries provides solutions in pneumatic conveying, mixing, blending, size reduction, and air pollution control.
In his interview with Jack Paddock of Atlantic Coast Crushers (see lead photo), we learn that the company posts videos of their customer material tests on a private page on Yahoo! Taylor told me you can do the same on Powder and Bulk Dot Com. When you upload a video to this site, the default is for the video to be “public.” During your video upload, simply select the “private” button. You can then email the video page address to those with whom you want to share your private video.
Joe Taylor says Keith Simpson of Spiroflow was a bit reluctant to do a video, but Taylor thinks it turned out to be one of the best videos. Even Simpson had to admit it was a success. In an email to Taylor, Simpson wrote that he was surprised to find that he “wasn’t as frightening to watch” as he thought it would be.
You can find all 27 videos in the "Trade Shows and Events" channel in the Powder and Bulk Dot Com Video Center