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Water and Waste Water Dot Com Newsletter
"For the water and wastewater treatment professional...."
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Vol. 1, No. 4, November 22, 1999
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Joseph Taylor, Editor, mailto:jtaylor@waterandwastewater.com
Copyright 1999, Water and Waste Water Dot Com
This is a 100% opt-in newsletter with news and information
for the water treatment professional. Unsubscribe instructions
are at the end of this newsletter.
TO SUBSCRIBE: send a blank email to:
subscribe@waterandwastewater.com
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Our goal is to provide information to improve your business
by using the resources available on the internet.
Please forward this newsletter to your friends, intact.
Thanks, Joe Taylor
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Contents:
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> Contributors Wanted!
> New Valve Sizing Software
> Hayward Gordon Introduces the CHOPX Chopper Pump
> This Weeks Top Picks From The Reading Room
> Court & Thomas Company Merge With J. L. Wingert Company
> We had over 84,000 hits in October!
> Guest Article: Don't be the Best... Be the First!
> Hot Messages from the Help Forum
> Call For Photographs!
> From the Job Fair
> Subscribe and Unsubscribe Information
> ReferWare
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Contributors Wanted!
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Press releases, show announcements and industry news wanted!
Do you have company news, a new product, new service or other
information you would like to share with our subscribers?
We give full credit to contributing authors. If so please send
it to:
mailto:news@waterandwastewater.com
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New Valve Sizing Software
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SARTELL, MN -- DeZURIK’s new Windows®-based Alpha-I software
performs valve sizing calculations and graphs installed
characteristics for DeZURIK control valves based on process
flow conditions. The single, user-friendly input screen allows
users to quickly select the most suitable valve for a wide
range of process conditions.
The Alpha-I program was developed by DeZURIK for easy and
convenient valve sizing. Default settings allow users to
customize the program for the most common units used when
sizing for water, air, pulp stock, steam, gas or liquids.
Process information for up to eight separate conditions can
be entered on one screen and calculated simultaneously for
quick comparisons.
New features include: sizing for valves up to 72" (1800mm)
in diameter; installed characteristic graphing; color coded
special conditions; Import/Export Data capabilities; and
selection from among DeZURIK’s complete line of rotary and
linear valve styles.
The software runs on Window 95® or Windows NT® 4.0 or later.
DeZURIK is a leading manufacturer of valves and related
equipment for the process industries. For more information
about the new Alpha-I valve sizing software, contact:
DeZURIK
250 Riverside Ave. No.
Sartell, MN 56377
Telephone: 320-259-2000
Fax: 320-259-2227
mailto:customer.service@dezurik.com
Web site: http://www.dezurik.com/
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Hayward Gordon Introduces the CHOPX Chopper Pump
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MISSISSAUGA,ON - Hayward Gordon Ltd. is proud to announce the
introduction of the CHOPX Series Chopper Pump.
The CHOPX Series pumps are rugged, heavy duty pumps designed
to simultaneously chop and pump the most difficult solids,
eliminating the need for grinders and comminutors.
The CHOPX impeller features cutting edges on both the front
and back to allow for the reduction of solids passing though
the pump, while eliminating clogs due to solids build up. A
disintegrator blade can be added at the inlet to further assist
in the break-up of solids.
For abrasion and corrosion resistance, the CHOPX pump is
available in a range of materials. Hard metals such as Ni-Hard,
High Chrome Iron, and hardened alloy steels increase the pumps
abrasion resistance. For corrosive environments the CHOPX pump
is available in stainless steel and other corrosion resistant
metals.
For more information on the CHOPX pump please contact Hayward
Gordon at (905) 567-6116 or e-mail us at:
mailto:chopx@haywardgordon.com
Hayward Gordon Ltd., a Canadian owned and operated company,
has been designing, manufacturing and distributing process
pumps and mixers for the process industries for over 45 years.
The company has offices across Canada, an extensive
representative network in the United States, and local
representatives in Latin America and other parts of the world.
For more information contact:
Mr. Eric Archer
Marketing
Hayward Gordon Ltd.
6660 Campobello Road
Mississauga, Ontario L5N 2L9
Telephone: 905-567-6116 ext. 229
Fax: 905-567-1706
mailto:marketing@haywardgordon.com
Web site: http://www.haywardgordon.com/
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This Week's Top Picks From The Reading Room
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Top picks from the Reading Room this week are:
"Hermetic
Pumps: The Latest Innovations and Industrial Applications
of Sealless Pumps"
by Robert Neumaier, Hard Cover, August 1997
"Hydrodynamics
of Pumps"(Oxford Science Publications)
by Christopher E. Brennen, Hardcover, August 1995
"Fiberglass
Pipe Design Manual"
(Manual of Water Supply Operations, M45)
by AWWA, Paperback, Hardcover, June 1997
We thank you for your continued support of the Reading Room.
Do you need a book? Can you suggest a book you love, that we
should have in the Reading Room? Let me know and we will
try to include it!
You can visit the Reading Room and view the selections we
have made for you at:
http://www.waterandwastewater.com/www_services/readingroom.htm
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Court & Thomas Company Merge With J. L. Wingert Company
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We are pleased to announce that Court & Thomas Co. merged
with J.L. Wingert Co. The new organization is doing business
as Court Thomas Wingert (CTW Fluid Products).
We will now have a Northern California branch of Court Thomas
Wingert (CTW Fluid Products) in Hayward, California and our
Phoenix, Arizona sales office will still be available to our
customers in the Southwest Region. This merger is a welcome
addition to the J.L. Wingert family. It means more resources
in place to serve you and a wider variety of products to fill
your water, wastewater and process water equipment needs including:
-Signet Scientific™ instrument, controls and transmitters for
liquid flow, pH, conductivity & resistivity
-George Fischer™ manual and actuated valves
-LMI™ electronic and motor driven metering pumps
-ARO™ air operated double diaphragm transfer pumps
-Iwaki/Walchem™ magnetic drive and bellows pumps for chemical
transfer
-SeaMetrics™ in-line meters, insertion turbines, paddlewheels
and controllers
-Flowline™ intrusive and non-intrusive liquid level sensors and
controls for tanks
-Griswold™ flow control valves in a variety of sizes and materials
-TAH™ in-line, motionless mixers in a variety of pipe sizes and
materials
-Polyethylene tanks from 5 to 6,500 gallons, polypropylene and
PVDF tanks from 5 to 500 gallons
-High pressure metering pumps, as well as mechanical and
electronic metering pumps
With these new additions, along with our complete line of
Wingert Manufactured Products, Court Thomas Wingert (CTW Fluid
Products) can provide you with more locations, more sales
staff and more one-to-one personal service. Should you have
questions regarding the merge, or any aspect of our operation,
please do not hesitate to contact us.
Court Thomas Wingert (CTW Fluid Products)
P.O. Box 6207
Garden Grove, CA 92846-6207
Telephone: 602-470-1015
Fax: 800-849-6528
mailto:customerservice@jlwingert.com
Web site: http://www.jlwingert.com/
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We had over 84,000 hits in October! Thank You!
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An increase of over 15,000+ hits over the month before!
Water and Wastewater Dot Com offers an excellent opportunity to
reach tens of thousands of water and wastewater treatment
executives, managers, reps, engineers and service personnel.
Want a Rate Card Now?
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Guest Article: Don't be the Best... Be the First!
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-A Great Lesson From Jack Trout and Al Ries
Often, many businesses build their entire marketing strategy
around a particular brand and its "better" qualities.
Claiming
superiority smacks of being untrue and is often a very risky
endeavor. In other words, if you claim that you're the best,
your statement will be suspect.
Years ago, a mentor once said to me that "Implication is more
powerful than specification." It is much more effective to
imply
superiority -- to be perceived as being a superior company or
one with a superior product -- than to simply being (or outright
stating that one is) superior. But how do you get others to
perceive you as being the best? How does one imply superiority
without stating it outright? The following are a few pointers
to guide you in that direction.
-"The First" Always Lead
If you're the first in some category, you are also considered the
best. People have a natural tendency to attribute superiority to
a product that's first in its category. But if you're not the
first, you can usually invent your own position. If there's no
category in which you can be first, then create one. Being the
first in your very own unique category makes it tremendously
difficult for competitors to copy you. Even when your competitors
do copy you, which eventually they will, their marketing efforts
will only help to remind people of you.
Being the first in the marketplace is not as important as being
the first in the mind of the marketplace. Working with cosmetic
surgeons, I've personally experienced this undeniable truth. A
particular hair transplant doctor is one of the first surgeons of
this type. While superiority in this field is a matter of
artistic ability and not seniority, he is still widely recognized
as the best surgeon there is -- even if he still uses outdated
techniques.
Jack Trout and Al Ries, the fathers of positioning, developed the
category concept into a science. The first law in their wonderful
book "The 22 Immutable Laws of Marketing," which is the
law of
leadership, is based entirely on the concept of being the first.
In essence, the law states that no two bodies can occupy the same
space. If you get to a position first, nobody else can ever take
your place. Hence, being the first virtually guarantees your
position.
You don't have to be the first with a product or service. You
only have to be the first in the consumer's mind. By owning the
leading position in the mind, people will automatically assume
that you're the best. Why? It's because uniqueness separates you
from the rest rather than compares you to them. It's immensely
more effective than actually being the best.
-Create Your Own Category
For instance, Ries and Trout prove this point with a very simple
question. They ask: "Who was the third person to fly over the
Atlantic in a solo flight?" If you're not a history buff like
most people, you will more than likely be stumped. Almost
everyone remembers that Lindbergh was the first because, being
the first, he comes to mind immediately. But if you were asked
the same question but rephrased in a different way (e.g., "Who
was the first 'woman' to fly over the Atlantic in a solo
flight?"), your answer will likely be "Amelia Earhart."
Look at your own life. What are the things you remember the most?
More than likely, you will remember your first kiss, your first
dance, your first love, your first car, your first day of school,
your first job, and your first heartbreak. Can you remember your
second kiss let alone your fifth one? In all likelihood, you
don't. When it comes to marketing the same holds true.
Many people try to compete by comparison and may even get some
recognition as a result. But where they often fail is in creating
lasting top-of-mind awareness by drowning their image in a
currently known category -- or ladder, if you will. Everybody
knows who is the first in some category or another, but rarely do
people remember who's second let alone third. If you market your
company as a better firm with a better product or service at a
better price, you are merely reminding others of that which you
are better than, which is your competition.
Again, if there's no category in which you can be the first,
create one. Having your very own category is powerful because it
is impossible for your competition to beat you. Being the first,
your place is therefore guaranteed and you will thus be perceived
as the best.
-Go The Other Way
Coke, which was touted as being "The Real Thing," is an
old
company with a hundred-year old recipe locked in some secret
safe. So, Pepsi decided to go the other way and proclaimed that
it was for the "New Generation." On the other hand, 7UP
floundered until it became the "Uncola." As a result, the
more
Coke and Pepsi advertised, the more it helped 7UP.
For a long time, Avis was an unknown car rental agency. One day,
it finally conceded that it was number two -- second only after
Hertz. Their "we try harder" campaign, which focused on
their
underdog position, turned the size of their bigger competitor
into a negative. Domino's Pizza was surely not the first
pizzeria. But by being the first to deliver its pizza "in 30
minutes or it's free," it went from a small restaurant to a
multimillion dollar franchise operation.
You can be the first to cater to a specific market, the first to
offer an alternative to an existing product or service, or the
first to cater to a market in a unique way -- such as by offering
an ordinary product or service but with a unique twist. You can
also customize a general product or service for a specific
market. For example, you might be a travel agency. You could
decide on being the first to sell business trips catering
exclusively to financial institutions.
However, if you're not the first you might then market yourself
as "the first to serve the financially inclined,"
"the leader in
business trips for bankers," or "the first travel agent
for the
smart financier." In other words, don't be the best in some
category. Be the first in one.
-Our guest author Mr. Michel Fortin of http://SuccessDoctor.com
is an author, speaker, copywriter and consultant dedicated to
helping businesses turn into powerful magnets. Get a free copy
of his book at his site. He is the editor of the Internet
Marketing Chronicles with over 60,000 subscribers.
-Probe deeper, get Ries' & Trout's book now!
"The
22 Immutable Laws of Marketing: Violate Them at Your Own Risk"
by Al Ries, Jack Trout
Paperback, 160 pages, May 1994
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Hot Messages from the Help Forum
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People post their requests for help and offer their suggestions
to others in our open forum.
Mr. Farmer need help with a Chinese factory:
We are setting up a factory in china (Huangdao, Gingdao, Hhandong).
Factory will have 100 people. Authorities seem divided over
whether we need water treatment equipment for the toilets,
showers etc. "living water". Apparently the spec is COD
150
and one guy says the living water COD will be over 400, but the
company next door don't have any special equipment, just a set
of 3 concrete tanks in the line. the waste apparently goes
direct to sea.
G. Farmer
mailto:gfarmer@public.qd.sd.cn
Ashleigh needs help with a school project on water treatment:
Hi. I'm looking for some information about waste water treatment
machines for my school report. I need to know what machines are
used and what they do.
Pictures of the machines are also welcome!!! Also, it would help
if you gave me the information about the Lansing, Michigan area
waste water treatment system.
Ashleigh
mailto:ladydeltoro@hotmail.com
Mr. Shah needs help with HS gas:
Dear friends, can anybody tell me of a cost effective
method for treatment of ammonia and H2S gas evolved
from my process. Also, if H2S is scrubbed using NaOH,
the method to dispose of it if it can't be converted
to sodium hydrogen sulfide.
Thanks in advance,
Jatin Shah
mailto:: jatin_shah@hotmail.com
Scott is looking to change his pH:
We are a dairy products manufacturer in the upper midwest.
I am looking for information regarding pH adjustment of
waste water with Carbon Dioxide.
Any information regarding: process, systems, cost and
equipment would be appreciated.
Scott M.
mailto:scottm@hutchtel.net
Mr. Arney is looking for a water test kit:
I am looking for a portable, waste water contamination
test kit. I have heard of two, but I am unable to locate
either. Spill Fighter Chemical test or TOX-Check by
Eversafe. Any help is appreciated.
Ray Arney
mailto:rarney@csc.com
Fax: 808-834-3693
Office: 808-834-3688
Mr. Walsh wants to dewater sludge:
I am interested in suggestions of equipment, methods to dewater
a large volume of sludge approximately 20,000 tons. What
are my options regarding equipment, how many tons can I
dewater daily.
What would be my final cost per ton to dewater? I will need
to sufficiently dewater the material to dispose of it at
a land fill.
Thanks for your assistance,
Joe Walsh
mailto:Joewalsh@mailcity.com
The Help Forum is open for everyone to use. Share your
expertise with others, you can find these & other messages at:
http://www.waterandwastewater.com/cgi-bin/yabb/YaBB.pl
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Call For Photographs!
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We would love to have your photo of a water treatment process,
new plant or equipment "action shot" for our home page.
If you have a favorite photograph of water treatment at its
best, please email us a jpeg or gif of the photo with a
description of what is in the photo for our home page.
Full credit and the description of the photo will be given.
Photographs are be changed every two weeks to give everyone
a chance to be included.
Send your photograph and description to,
mailto:news@waterandwastewater.com
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From the Job Fair
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There were no new openings posted in the Job Fair this week.
The Job Fair is a free service of Water and Waste Water Dot Com.
You can post job opening for managers, engineers, sales, reps
or other talented people you need. ...Or one can post their
resume for companies who are looking to add talented people
to their staff.
Do you have a position you need to fill, visit the Job Fair:
http://www.waterandwastewater.com/jobs_toc.htm
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Thank you, Joe Taylor
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Water and Waste Water Dot Com Newsletter
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http://www.waterandwastewater.com/
Joseph Taylor, Editor
3948 South Third Street, No. 121
Jacksonville Beach, FL 32250
Phone: 904-280-4656, Fax: 904-273-1399
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